Finding Your Niche: Exploring The Different Ways Of Investing In Commercial Real Estate

Written By Corey Philip  |  Commercial

There are so many opportunities for investors in commercial real estate. Some of the best reasons to invest in commercial real estate include more significant earning potential, flexible lease terms, and more straightforward valuations. But one of the biggest questions investors ask themselves before diving into the real estate market is, what niche should I go into?

There are different ways to invest in commercial real estate. To start investing in commercial real estate pick a niche, determine your goals, build relationships with brokers and choose the best method for investment. Conduct a property analysis and determine the risks before you start investing.

A real estate niche is a part of the market you choose to specialize in. Instead of having a portfolio of various properties, you can choose a niche and become an expert investor. It’s crucial to pick a niche you’re passionate about that matches your skillset. This ensures that your investments will be successful and that you can expand your portfolio.

How To Start Investing In Commercial Real Estate?

Commercial real estate is appealing to investors because of its earning potential. It’s also an excellent option for those looking to generate passive income. But before getting into this type of real estate, there are a few things that you need to grasp to create successful investments.

Picking Your Property Niche

Finding a niche isn’t always easy, but once you have it figured out, it can help you increase your earnings, find the right tenants, and make the right decisions when finding new properties to invest in.

Before you pick your niche, ask yourself a few valuable questions to help determine which niche is best for you:

  1. Skills. What are your most valuable skills, and which niche would they work best in?
  2. Market trends. Look at market trends, needs, and demographics. This will help determine what is needed in the market and how you can fill this gap.
  3. Cleints. What type of clients would you like? Business owners, single professionals, or families?
  4. Experience. Do you have any experience, certifications, or plans on gaining more experience in a specific type of real estate?
  5. Existing niche. Have you established a brand in a niche already?

Determine Your Goals

What are your reasons for investing, and what are your goals? In most cases, the main goal is to generate revenue. Every investment comes with risks, but once you determine your goals, you can decide how much risk you want to put into it.

Build Broker Relationships

Broker relationships help investors find the best deals in the market. These brokers have relationships with property owners, which can help make the deal go smoothly. Building credibility with brokers and ensuring you can close deals will help open more doors, give you more real estate options, and help you grow your network.

Conduct A Property Analysis

Before purchasing any commercial building, you need to conduct a property analysis. This report gives you detailed information on the building and helps you decide whether to buy it. This analysis includes information like:

  • The purchase price
  • How the property compares to others in the market
  • Design features of the building
  • Market analysis
  • Operating expenses
  • Revenue information
  • Financial information like loans, interest rates, and closing costs

Identify The Best Method For Investment

There are a few ways an investor can generate income from their investments. These include crowdfunding, REITs, direct purchase, and private equity.

Crowdfunding

Crowdfunding is an easy way to start investing in commercial real estate. It involves multiple investors putting in small amounts of money to purchase properties. Each person will get paid a profit based on their percentage stake in the property.

The upside is that you can have a share in multiple properties and earn money, but the downside is that you must share profits with all the other stakeholders.

Real Estate Investment Trusts (REITs)

A REIT is a business that manages and owns properties and makes it possible for average people to get into investing in this market. Stockholders earn a portion of the income generated without managing any of the investment’s financial aspects.

Direct Purchase

Direct purchase is buying the property by yourself or with a few investors. This method is beneficial because you’ll get all the profits unless other people are involved. While this may seem like a desirable option, it also requires a lot of work and more capital and is more risky.

Private Equity

Private equity uses investors’ capital and invests it into commercial real estate. While they are similar to REITs, they are taxed differently. Private equity companies use funds and deals. With funds, investors give the company money for investing in property, and the company decides how it’s used. When using the deal option, investors raise capital to purchase a specific building.

Return On Investment

ROI is one of the most prominent aspects to consider when investing in commercial property. The ROI gives you a good idea of the profitability of a purchase. Generally, no set number determines a good ROI. The more risk the investor is willing to put in, the greater the reward. However, at the same time, lower-risk properties can still yield a good return.

Assessing The Risks

It’s essential to consider the risks before deciding which building to invest in. Some of the most common risks of investing in commercial buildings include:

  • Lease payments from tenants
  • inflation
  • interest rates
  • environmental risks
  • location
  • economic risks

What Are The Different Niches In Commercial Real Estate?

There are various niches in the commercial real estate market. Some of the most popular are office spaces, industrial and medical buildings, and retail properties. Each niche has its selling points, and while all of them can be profitable, it’s vital to pick a niche in which you can stand out from your competitors and create a unique offering that no one else has.

Here are a few of the most common niches to choose from:

Office

Office spaces offer many advantages, including long-term income, tax shelter, and triple-net leases. If the offices are in a prime location, you’ll never need to struggle to find tenants, and it’s an excellent option for passive income.

Retail

Retail properties include clothing stores, restaurants, grocery stores, and malls. There are a number of retail buildings that are an attractive investment option. This type of real estate usually has long-term leases and may pose less risk than residential property.

Industrial

Industrial buildings include warehouses, storage facilities, and manufacturing spaces. Industrial spaces have multiple uses, which means they are a good option for many businesses.

There is always a high demand for industrial spaces, and they offer long-term income opportunities. You can charge more for rent, they are easier to liquidate, and there isn’t as much maintenance as other properties.

Medical

There is a constant demand for medical suites, and this type of real estate offers long-term lease agreements, resilience in economic dips, and a safer option for those who prefer not to take significant risks. This is also a stable investment with a greater guarantee that tenants will pay on time.

Conclusion

Finding your niche in commercial real estate can be challenging. There are many different property types and many aspects to consider before you pick your niche. To be successful in commercial investments, you need to look at your skillset, match it with a niche, and start looking at properties to invest in.

Find something that sets you apart from your competitors, and you’ll be on your way to becoming a successful investor.

About the Author

I am a small business owner and real estate investor. I have primarily acquired industrial buildings that are partially occupied by my businesses using SBA 504 loans (and leasing the other space). I am currently increasing my exposure to industrial and commercial real estate while exiting small businesses as the income is simply 'easier'. As someone who has been self employed for more than 10 years I do not use Linkedin but you can connect with me on my Instagram or Youtube both of which are primarily focused on my mountain bike travels.